Cookies Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the owners of the site. Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" (deleted when you close your browser).

In addition to cookies, we may also use similar technologies such as pixel tags (web beacons), local storage, and tracking scripts to collect and store information about your interactions with our website and marketing communications.

2. How We Use Cookies

Defined Collective uses cookies and similar technologies for the following purposes:

3. Specific Cookies We Use

3.1 Essential Cookies

• Supabase Auth Cookies: Used for user authentication and session management in our admin panel and CRM. These HTTP-only cookies maintain your login state securely.
• CSRF Tokens: Protect against cross-site request forgery attacks on form submissions.
• Cookie Consent: Stores your cookie preference choices so we can honor them across visits.

3.2 Analytics Cookies

• _ga: Google Analytics cookie used to distinguish unique users. Expires after 2 years.
• _ga_[ID]: Google Analytics 4 cookie used to persist session state. Expires after 2 years.
• _gid: Google Analytics cookie used to distinguish users. Expires after 24 hours.
• _gat: Google Analytics cookie used to throttle request rate. Expires after 1 minute.

3.3 Marketing Cookies

• _fbp: Meta (Facebook) Pixel cookie used to deliver advertisements and measure conversion.
• li_sugr / bcookie: LinkedIn cookies used to track conversions and retarget visitors from LinkedIn campaigns.
• _gcl_au: Google Ads cookie used to store and track conversions from ad clicks.
• IDE / NID: Google DoubleClick cookies used for retargeting and ad personalization across the Google Display Network.

4. Marketing Channel Tracking

4.1 Email Tracking

Our marketing emails may contain pixel tags (also known as web beacons or tracking pixels) that notify us when an email is opened and track link clicks within the email. This data helps us understand email engagement and optimize our communications. Email tracking data includes open timestamps, click-through URLs, device type, and approximate location.

4.2 SMS Tracking

When you interact with SMS messages from Defined Collective, we may track delivery status, opt-in/opt-out actions, and link clicks within messages. Links in SMS messages may contain tracking parameters to measure engagement and attribute conversions. We do not use cookies directly in SMS but may correlate SMS interactions with website visits through UTM parameters.

4.3 Voice Call Tracking

We may use call tracking numbers to measure the effectiveness of marketing campaigns that drive phone calls. Call tracking data may include the caller's phone number, call duration, call recording (with consent), the marketing source that prompted the call, and geographic location. This data is stored securely and used solely for analytics and service improvement purposes.

4.4 Proposal View Tracking

When a client accesses a proposal through a unique shareable link, we record the first view timestamp, the number of views, and basic device information. This helps our team understand client engagement with proposals and follow up appropriately.

5. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies or the data they collect. Third-party services that may set cookies include:

• Google Analytics / GA4: Website analytics and user behavior tracking
• Google Ads: Conversion tracking and remarketing
• Meta (Facebook) Pixel: Advertising measurement and retargeting
• LinkedIn Insight Tag: Conversion tracking and audience building
• Stripe: Secure payment processing (fraud detection cookies)
• Vercel: Website hosting and performance analytics
• Supabase: Authentication and database services

Please review the privacy policies of these third-party services for more information about their data collection practices.

6. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your preferences in the following ways:

• Browser Settings: Most browsers allow you to block or delete cookies through their settings. Refer to your browser's help documentation for instructions.
• Google Analytics Opt-Out: You can install the Google Analytics Opt-Out Browser Add-on to prevent Google Analytics from collecting data about your visits.
• Ad Personalization: Visit aboutads.info/choices or youronlinechoices.eu to opt out of interest-based advertising.
• Do Not Track: We respect Do Not Track (DNT) browser signals where technically feasible.

Please note that disabling cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are necessary for the website to function properly.

7. Data Collected Through Cookies

Information collected through cookies and similar technologies may include:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Pages visited, links clicked, and time spent on each page
• Referring URL and search engine keywords
• Session identifiers and authentication tokens
• Ad interaction data (impressions, clicks, conversions)
• Email engagement metrics (opens, clicks)

This data is used in accordance with our Privacy Policy. We do not use cookies to collect sensitive personal information such as financial data, health information, or government identifiers.

8. Legal Basis for Cookies

We use essential cookies on the basis of our legitimate interest in providing a functional and secure website. For analytics and marketing cookies, we rely on your consent as the legal basis for processing. You may withdraw your consent at any time by managing your cookie preferences through your browser settings.

9. Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or applicable law. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions about this Cookies Policy, please contact us at: